Want to Become A Tractor Supply Vendor?

Ready to Become a Tractor Supply Vendor?

Life Out Here Starts with the Right Products.

Tractor Supply isn't just another retail channel—it's your direct line to the rancher, the hobby farmer, the homesteader, and the rural lifestyle customer who knows exactly what they need to keep their operation running.

🚜 REAL RESULTS

- We've successfully launched 100+ brands across major retail channels with a 90% approval rate
- Brands we've onboarded have generated $8M+ in new retail revenue within 18 months of expansion

These brands understood something critical: Tractor Supply customers aren't casual shoppers—they're buying for their livelihood. They walk in needing fence posts, livestock feed, work boots that last, and the expectation that you'll have exactly what they need, in stock.

⚠️ What Brands Get Wrong About Tractor Supply

🌾 Rural lifestyle positioning that speaks to working land, not suburban hobbies	📦 Seasonal inventory planning for spring planting, summer maintenance, winter prep
💪 Durability and reliability expectations—products need to work hard every day	🏪 Store pickup optimization—rural customers often prefer in-store availability

✅ How We Get You In

We work directly with Tractor Supply's category buyers who know us, trust our judgment, and pay attention when we pitch a brand. If your product isn't merchant-ready or doesn't fit the rural lifestyle customer base, we'll tell you upfront—and we won't take your money.

1️⃣

Category Buyer Pitch
We position your products for the Tractor Supply customer

2️⃣

Vendor Onboarding
EDI setup, compliance, product data optimization

3️⃣

Launch & Growth
Seasonal planning, store rollout, promotional strategy

📊 Our Track Record

90%

Approval Rate

6-12

Months to Approval

100+

Brands Launched

Straightforward Pricing

$2,500 upfront

We pitch your products to Tractor Supply's category buyers

$2,500 on approval

Only paid when you receive your vendor number

After Approval, Choose Your Level of Support:

💬 Consulting: $1,500/month — Strategic guidance and problem-solving

🎯 Full Management: $3,000+/month — We handle everything

🏠 Take It In-House: You own the relationship and manage it yourself

Is Tractor Supply the Right Next Channel for Your Brand?

Let's talk about your products, your customer base, and whether Tractor Supply aligns with your growth strategy.

Schedule Your Free Strategy Call →