If you're currently doing around $500,000 per year in revenue on Amazon, you're already in the top tier of marketplace sellers. You've proven your product-market fit, figured out logistics, and likely built strong reviews and rankings. But here's the truth: even successful Amazon brands are more fragile than they look.
All it takes is one suspended listing, one change to Amazon’s algorithm, or one competitor who decides to slash their prices, and your entire business model could be at risk.
That’s why smart Amazon sellers are thinking beyond the marketplace. The goal isn’t to abandon Amazon, it’s to build leverage. When you own more channels, more data, and more customer relationships, you’re in control, not Amazon.
So what would I do right now if I were running a $500K Amazon brand? Here's the multi-channel Ecommerce strategy I’d follow immediately to de-risk the business and unlock new growth opportunities.
If you're selling 20 or more SKUs and haven't reviewed your profitability by product, you're leaving money on the table. Non-performing SKUs do more harm than good. They tie up your inventory budget, add complexity to your operations, and dilute your focus.
By cutting the bottom 20% of SKUs that aren't driving revenue or profit, you free up cash flow and team resources. You can reinvest that into your top performers, increasing ad spend, improving listings, or restocking faster.
This SKU rationalization step is critical for ecommerce brands trying to scale efficiently. Less clutter means more clarity, and better margins.
One of the most overlooked growth levers for Amazon-native brands is wholesale. If you're not selling to physical retailers or B2B buyers, you're missing a massive revenue stream. But before you can break into retail, you need a retail line sheet.
A B2B line sheet is a simple PDF or presentation that showcases your products, wholesale pricing, minimum order quantities, and contact info. It helps buyers quickly assess if your brand fits their shelves or catalog.
You don’t need to go all-in with retail distribution right away. But having a line sheet ready positions you to take advantage of opportunities when they arise, whether it’s a trade show, a buyer reaching out, or a warm LinkedIn connection.
A polished, well-designed line sheet can open doors to retail partnerships you never thought possible.
Diversifying sales channels is a proven strategy for long-term ecommerce success. If all your revenue is tied to Amazon, your risk exposure is high. That’s why I’d immediately identify and apply to five high-traffic ecommerce marketplaces that make sense for my category.
Options include Walmart Marketplace, Target Plus, Faire (for B2B/wholesale), TikTok Shop, eBay, and niche platforms relevant to your product. Each one gives you additional visibility, access to different buyer personas, and some added SEO authority.
Even if these platforms only bring in 5–10% of your monthly sales at first, the upside is that you’re no longer 100% dependent on a single channel. Marketplace diversification is insurance, and it compounds over time.
Breaking into retail isn’t just about applying to big box stores, it’s about building relationships with real buyers. One of the best ways to do that is through LinkedIn.
Each week, I’d search for and connect with three retail buyers in my category. These could be buyers at regional chains, independent boutiques, grocery stores, or specialty shops. Focus on people with titles like “Category Manager,” “Merchandising Lead,” or “Product Buyer.”
Send a short, personalized message introducing your brand and attaching your line sheet. Even if most don’t respond, the 10% who do could turn into massive growth opportunities.
This slow, consistent networking strategy has helped countless ecommerce brands land retail accounts, from local shops to national distributors.
Many Amazon sellers think of DTC (direct-to-consumer) as an expensive, time-consuming endeavor. But launching a basic DTC site is actually one of the most strategic moves you can make, even if you don’t plan on driving major sales from it right away.
The goal isn’t to compete with Amazon on price. It’s to build a website that:
Shows up when people Google your brand name
Collects email addresses for owned marketing
Builds legitimacy with B2B partners and press
Gives you a testing ground for offers and bundles
A simple Shopify site with a hero image, product info, a lead magnet or discount popup, and basic SEO can start driving organic traffic within 30–60 days. You can connect Klaviyo or Sendlane to build automated email flows that drive long-term customer value.
This is the beginning of your owned ecosystem. And it matters more than ever.
Many Amazon sellers have a false sense of security because sales are steady. But seasoned ecommerce entrepreneurs know that platform risk is real. Amazon changes the rules constantly, and even top-performing accounts can be throttled, suspended, or outpaced by knockoffs.
The smartest move you can make as a mid-sized Amazon brand is to act before things go wrong. Diversify your revenue streams. Build out wholesale-ready assets. Launch a basic DTC presence. Expand into new marketplaces. And make real-world retail connections now, not later.
You’ve already built something successful. Now it’s time to future-proof it.
Need help executing any of these strategies?
At Ecom Diversify, we help Amazon brands scale beyond the marketplace with proven playbooks, vetted tools, and hands-on support.
From Shopify builds to retail outreach to SEO, we help you build a brand that lasts—on and off Amazon.